People would lose 5 pounds a year if soda cost an extra 18%
The idea is that if people can’t afford bad food and drink, they might be healthier. So if the price of regular soda and other sweetened beverages increased by 18%, people would consume an average of 56 fewer calories a day and lose about 5 pounds a year, according to projections in a study out Monday.
Researchers at the University of North Carolina came to this conclusion when they studied the eating habits of over 5,000 young adults over a period of 20 years and found associations between higher food costs and lower calorie intake. A $1 increase in soda was associated with a decreased intake of a 124 calories a day, and therefore a decrease in body weight.
Last Updated on March 9th, 2010
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